Blog post 6: Viral online media

Three articles are assigned this week. One is very short and NOT academic! It comes fromBuzzFeed founder Jonah Peretti — so read it. Find all of the articles in the Course Schedule and the two journal articles on Ares.

Step 1. Read all three assigned articles (and make notes, as always).

Step 2. Find a case in which a media item “went viral” online. It can be any kind of media (video or any other). It can be commercial, advertising, news, p.r., or personal. Some things (often videos) go viral by accident. Other cases might be part of a deliberate campaign. However — NOT ICE BUCKET CHALLENGE. We all know that one. Also, NOT KONY 2012. That is also very well known.

A fruitful Google search would use keywords such as viral, media, stories. There are MANY cases!

  • The case must involve a viral effect on the Internet.
  • DO NOT use any case mentioned in Alhabash & McAlister (2015).
  • You must LINK to at least one news article or blog post (in English) about your selected case. NOTE: You must include a link to an article that says your selected case “went viral.” If you do not have an article that says your case was “viral,” then your case is not good. The news article is your proof that your case is a good example of “viral online media.”
  • If the original media is a video, you must EMBED IT in your post. (See how.)
  • If the original media is not a video, you must LINK to it.
  • The case must not be older than 2014.
  • Don’t use the same case that another student has selected.

Content of the post: Summarize your case, briefly. Provide the headline of the news article or blog post, and make that text a LINK to the article/post. Do this near the TOP of your blog post so the link is easy to find, please. The news article/post should be the best one you can find that explains the case you have selected. One great link is better than a bunch of links.

Then explain which points in the articles by Berger and Milkman (2012) AND Alhabash & McAlister (2015) AND Peretti (2013) clearly and definitely apply to your case, and — IMPORTANT — which points seem to be missing or even (possibly) the opposite of what happened in your case. If your case contradicts anything said by this week’s authors, include your thoughts about that.

Your deadline for posting is Monday, Oct. 9, at 9 a.m. 

SLUG: The TITLE of your blog post about these articles must begin with the words “Viral online media.” You can add more words after those if you want to.

If you need any clarification about this assignment, please make a comment on this post, and I will answer it here.


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