Three articles are assigned this week. One is very short and NOT academic! It comes fromBuzzFeed founder Jonah Peretti — so read it. Find all of the articles in the Course Schedule and the two journal articles on Ares.
Step 1. Read all three assigned articles (and make notes, as always).
Step 2. Find a case in which a media item “went viral” online. It can be any kind of media (video or any other). It can be commercial, advertising, news, p.r., or personal. Some things (often videos) go viral by accident. Other cases might be part of a deliberate campaign. However — NOT ICE BUCKET CHALLENGE. We all know that one. Also, NOT KONY 2012. That is also very well known. Continue reading